What is LuLa Roe?

LuLaRoe is a wholesale company, existing to provide an opportunity for people to create freedom by selling comfortable, affordable, stylish clothing. LuLaRoe offers its consultants the independence to set their own pace and schedule. This creates the time to spend with those closest to them, the very thing that the owner, DeAnne Stidham, had once desired for herself! The company is named after three of the owner’s granddaughters: Lucy, Lola and Monroe… LuLaRoe!

LuLaRoe clothes are fashion-forward, quick to market, on trend pieces in limited production amounts. The limited availability of designs and patterns has created high demand and “addicts” everywhere. The clothes are flattering, comfortable, and they are manufactured with attention to detail and a commitment to high quality.

 

Meet DeAnne.

DeAnne Stidham was a single mother raising seven children and trying to balance time at work and at home. She was desperate to find a way to be at home, be a mom and provide for her family.

DeAnne met a pair of dress wholesalers and was inspired to start liquidating end of season dresses to friends and family. The wholesalers heard her pitch and saw in DeAnne the talent and drive to make her dreams a reality. They believed in her. This was born out of DeAnne’s desire to be at home with her children and the faith that others showed in her.

You can do it… Prior to LuLaRoe DeAnne had found success in network-based marketing. It was during this time that she learned an important lesson; if you want to be someone who gets things done, actlike you already are. This self-empowering idea crystallized in her mind and directly led to her success with LuLaRoe.

DeAnne had long dreamed of one day creating her own clothing line. With the help of her husband Mark, LuLaRoe was launched. As LuLaRoe grew DeAnne knew she could not do this alone, so she turned to her family to find those talented individuals that could help the company grow.

She came to believe that if you want someone else to be successful, treat them as if they are, and they will become that person. I believe in you and you can do it are the basic principles guiding LuLaRoe today. The ethos of the company was borne out of DeAnne’s desire to share her experiences and to provide her family and others a foundation for personal success.

LuLaRoe exists to provide an opportunity for people to create freedom by selling comfortable, affordable, stylish clothing, and offering its consultants the independence to set their own pace and schedule. This creates the time to spend with those closest to them, the very thing DeAnne had once desired for herself!